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Practical writing about branding, positioning, web design and the business of running a studio. Filter by topic, or subscribe via RSS.
We get asked who we trust locally, so here is the answer — Kansas City Web Design Pros, who they are, what they do, what they charge, and the situations where they are the right call and the ones where they are not.
Read the articleTwenty-five checks across assets, colour, type, voice and application — the same list we use to make sure a brand survives contact with a real team.
Read the articleMost redesigns start with a blank page and end with a traffic drop they do not notice for four months. Here is the order of operations that keeps the rankings you already have.
Read the articleWe get asked who we trust locally, so here is the answer — Kansas City Web Design Pros, who they are, what they do, what they charge, and the situations where they are the right call and the ones where they are not.
Read the articleTwelve questions that separate a studio from a template reseller — and how to read the answers. Use this as a checklist before you sign anything.
Read the articleThe local ranking checklist that matters, the tactics that stopped working years ago, and how to build a website that Google and AI assistants can both read.
Read the articleMost guidelines are 60 pages of rules nobody reads. Here is the minimum that changes how a brand holds together, the sections worth having, and the three that waste your money.
Read the articleMost brands are designed in the wrong order. Here is what happens when you settle the strategy first — and what genuinely breaks when you try to design first and position afterwards.
Read the articleA framework for deciding when to build a design team and when to rent one — with the numbers that actually matter and the hidden cost nobody budgets for.
Read the articleThe five reasons agencies keep choosing white label over hiring, and the three reasons they should not. Including the part most agencies are too polite to say.
Read the articleThree ways to get design work done, compared honestly on cost, speed, quality, risk and control — with the point at which each one starts to make sense.
Read the articleA month-to-month design retainer, explained without the sales gloss: what it actually is, who it genuinely suits, who it does not, and the four questions that settle it.
Read the articleKnowing your number before the first call does not make you a difficult client. It makes the conversation shorter, cheaper and far more useful. Here is how to work out yours.
Read the articleThe most expensive sentence in client services, and the one that usually arrives in the third email. Here is what it is really saying, and how studios handle it without resentment.
Read the articleYour business gets ghosted after the first reply. It is usually not your pricing, your pitch, or your follow-up cadence. It is something much more ordinary, and it happens on screen.
Read the articleThe product works. The reviews are good. And you still lose the sale. Here is the five-second window where most good businesses quietly lose, and what to do about it.
Read the articleLet’s talk
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