Strategy, logo and identity
Branding & Identity — Strategy, Logo and Visual System
A brand is the promise a business makes before it says a word. We build the strategy that decides what that promise is, then design an identity that carries it everywhere it goes.
- Investment
- From $2,000
- Timeline
- 2–4 weeks
- Note
- Essential identity, paid in full upfront
You walk away with an identity that is recognisably yours in one second and unmistakably yours in ten.
What you get
- Brand strategy before any design work starts
- 5 or 8 original logo concepts, never templates
- Colours, typography and a visual system that scales
- Real applications — cards, decks, social, merch
- Brand guidelines your team and website builder can follow
Good to know
- Fixed price, agreed in writing before we start
- A senior designer on the project — never a junior bench
- You own the final work and the source files
- Reply from a real person within one business day
How it runs
The process, step by step.
Same method on every project. You always know what happens next.
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01
Search
We audit how you currently look to a stranger — Google results, review sites, AI answers and your competitors’ material — and write down what is working and what is costing you trust.
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02
Essence
One workshop, 60–90 minutes, with the decision-maker. We settle on the sentence your brand is built on and the three to five messages that support it.
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03
Expression
Five or eight concepts, each with the reasoning behind it. We narrow to one direction, refine it together over two rounds, then build the full system around it.
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04
Keep
You get the rules and the files: guidelines, source artwork, exports in every format you need, plus templates so the brand survives contact with a busy team.
What’s included
Everything in the box.
Every package is priced on the page. No scope games.
Essential
- Brand strategy workshop
- 5 unique logo concepts
- 2 rounds of revisions
- Logo variations
- Final logo (all formats)
- One-page colours and fonts guide
Signature
- Brand strategy workshop
- 8 unique logo concepts
- 2 rounds of revisions
- Logo variations
- Colours, palette and typography
- Visual applications
- Logo usage rules
- Brand guidelines document
- Business card & letterhead
- Company deck (up to 12 slides)
- Social media templates
- Merch mockups (up to 5 items)
What changes
The outcome, not the deliverable.
What actually gets better for your business once this is done.
You stop being mistaken for a competitor
Distinctive marks and a clear verbal position make it obvious, in a feed full of near-identical businesses, that you are an alternative — not a substitute.
Prices hold better
A brand that reads as considered supports a considered price. Clients stop asking you to justify what you charge.
Every asset starts from zero
Decks, ads, packaging, email signatures. Each piece starts from the same system instead of a new decision every time.
Questions
Asked and answered.
Still unsure? See every question or ask us directly.
Do we need the positioning package first?
No, but most clients get more from branding when they do. If your business is already sharply positioned we will say so on the call and you can go straight to identity.
How many concepts do we see?
Five on Essential, eight on Signature. Every one is drawn from scratch by a senior designer. We do not present stock marks or AI generations as concepts.
What do we get at the end?
Final artwork in vector and raster formats, a colour and type guide, and on Signature, a full guidelines document plus business card, letterhead, deck, social templates and merch mockups.
Can you rebrand without losing our search ranking?
Yes. We keep the URL structure and set up 301 redirects from every old page to its new equivalent, so rankings and link equity move with you.
Let’s talk
Good brands aren’t found.
They’re made.
Book a free 30-minute call. If we’re the right fit, we’ll tell you. If we’re not, we’ll tell you that too.
- Fixed prices, agreed in writing
- A senior designer on every project
- Reply from a real person, within one business day