A mark that works at every size
Logo Design — A Mark That Works at Every Size
A logo has about two seconds and one hundred pixels of attention to work with. We design a mark that survives a favicon, a billboard, an embroidered shirt and a dark mode toggle.
- Investment
- From $2,000
- Timeline
- 2–3 weeks
- Note
- Bundled with identity — standalone logo projects quoted on scope
You get a mark that is unmistakably yours, drawn from scratch, delivered with every file you will ever need.
What you get
- 5 or 8 original concepts, hand-drawn not generated
- Designed for favicon, print, embroidery and dark mode
- Full lockup set — horizontal, stacked, symbol
- Vector and raster exports in every format
- Colour and typography guide included
Good to know
- Fixed price, agreed in writing before we start
- A senior designer on the project — never a junior bench
- You own the final work and the source files
- Reply from a real person within one business day
How it runs
The process, step by step.
Same method on every project. You always know what happens next.
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01
Direction
We agree on the territory first: what the mark should feel like, what it must avoid, and how it has to behave in the real world.
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02
Concepts
Five or eight routes, each drawn to a different idea, each with a short rationale so you choose on reasoning rather than on preference.
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03
Refinement
Two structured revision rounds: structure first, then detail. We redraw rather than nudge, because compromise is where weak marks come from.
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04
Handover
Master artwork, every export, monochrome and reversed versions, and a guide that says what not to do with it.
What’s included
Everything in the box.
Every package is priced on the page. No scope games.
Essential
- Brand strategy workshop
- 5 unique logo concepts
- 2 rounds of revisions
- Logo variations
- Final logo (all formats)
- One-page colours and fonts guide
Signature
- Brand strategy workshop
- 8 unique logo concepts
- 2 rounds of revisions
- Logo variations
- Colours, palette and typography
- Visual applications
- Logo usage rules
- Brand guidelines document
- Business card & letterhead
- Company deck (up to 12 slides)
- Social media templates
- Merch mockups (up to 5 items)
What changes
The outcome, not the deliverable.
What actually gets better for your business once this is done.
It reads at every size
Tested in a favicon, on a signage mockup and on a phone screen before we call it finished.
It survives being used badly
Clear rules for spacing, minimum size and misuse mean it stays intact when other people touch it.
You own it outright
Full copyright assignment, source files and complete usage rights on final payment. No licences, no lock-in.
Questions
Asked and answered.
Still unsure? See every question or ask us directly.
How is this different from the branding package?
Branding includes the logo plus the full visual system — palette, type, applications, guidelines and rollout. Logo design is the mark itself with exports and a light guide.
Do you use AI to generate logos?
We use modern tools to move faster, never to replace thinking. Every concept is drawn by a senior designer and refined by hand. Nothing you receive is an unresolved generation.
How many concepts until we pick one?
Five on Essential, eight on Signature. If we cannot get a strong direction from those, we would rather tell you that on the call.
What happens to the concepts we reject?
They do not get reused elsewhere. They stay in our project files and are never reissued to another client.
Let’s talk
Good brands aren’t found.
They’re made.
Book a free 30-minute call. If we’re the right fit, we’ll tell you. If we’re not, we’ll tell you that too.
- Fixed prices, agreed in writing
- A senior designer on every project
- Reply from a real person, within one business day